An edition of Consumer Value
(1999)
Consumer Value
by M. Holbrook
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Consumer Value is one of the few books which attempts to define and analyse exactly what it is that consumers want. The theme of 'serving' the customer and customer satisfaction is central to every formulation of the marketing concept.The major types of value are identified and related to one another through an innovative framework based around the following eight concepts: efficiency excellence status esteem play aesthetics ethics spiritualityWith an international range of contributors and a highly individualistic approach, this book is guaranteed to provoke controversy.
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Consumer Value
2004, Taylor & Francis Group Plc
Electronic resource
in English
0203202872 9780203202876
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Consumer Value: A Framework for Analysis and Research (Routledge Interpretive Market Research Series)
January 7, 1999, Routledge
in English
0415191920 9780415191920
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Consumer Value: A Framework for Analysis and Research (Routledge Interpretive Market Research Series)
January 7, 1999, Routledge
in English
0415191939 9780415191937
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