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Consumer research has traditionally focused on issues of epistemology in the collection and analysis of data. This book challenges the prevailing orthodoxies within consumer research methodology by examining representation and constructions of 'truth'. The contributors adopt a wide variety of theoretical approaches drawing on postmodernism, photography, literary theory, narratology and poetry. Subjects covered include: crisis in representation and the representation of crisis construction of the researcher and consumer voice quantitative tools, multimedia and representation advertising narratives poetic representation of consumer experience consumer-oriented ethnographic research.The international contributors include many distinguished experts in consumer research: Morris B. Holbrook, Russell Belk, Elizabeth C. Hirschman, Barbara Stern, Stephen Brown Dawn Iacobucci, Susan Spiggle, Craig Thompson, John F. Sherry Jr., George M. Zinkham, Kent Grayson, Eric Arnould, Jonathan E. Schroeder, Jennifer Edson Escalas and Linda Price.
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Previews available in: English
Showing 9 featured editions. View all 9 editions?
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1
Representing Consumers
2004, Taylor & Francis Inc
Electronic resource
in English
0203386434 9780203386439
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2
Representing Consumers: Voices, Views and Visions
2003, Taylor & Francis Group
in English
1134669879 9781134669875
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3
Representing Consumers: Voices, Views and Visions
2003, Taylor & Francis Group
in English
1134669828 9781134669820
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4
Representing Consumers: Voices, Views and Visions
2003, Taylor & Francis Group
in English
1134669860 9781134669868
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5
Representing Consumers: Voices, Views and Visions
2003, Taylor & Francis Group
in English
1134669844 9781134669844
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6
Representing Consumers: Voices, Views and Visions
2003, Taylor & Francis Group
in English
0203380266 9780203380260
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7
Representing Consumers: Voices, Views and Visions
1998, Taylor & Francis Group
in English
1280067039 9781280067037
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8
Representing Consumers: Voices, Views and Visions (Routledge Interpretive Market Research Series)
November 10, 1998, Routledge
in English
0415184142 9780415184144
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9
Representing Consumers: Voices, Views and Visions (Routledge Interpretive Market Research Series)
November 10, 1998, Routledge
in English
0415184134 9780415184137
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Book Details
First Sentence
"In consumer research-as in all types of human communication-there is an inevitable link between representation and deception."
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