An edition of Representing Consumers (1998)

Representing Consumers

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Last edited by MARC Bot
December 14, 2022 | History
An edition of Representing Consumers (1998)

Representing Consumers

  • 0 Ratings
  • 0 Want to read
  • 0 Currently reading
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Consumer research has traditionally focused on issues of epistemology in the collection and analysis of data. This book challenges the prevailing orthodoxies within consumer research methodology by examining representation and constructions of 'truth'. The contributors adopt a wide variety of theoretical approaches drawing on postmodernism, photography, literary theory, narratology and poetry. Subjects covered include: crisis in representation and the representation of crisis construction of the researcher and consumer voice quantitative tools, multimedia and representation advertising narratives poetic representation of consumer experience consumer-oriented ethnographic research.The international contributors include many distinguished experts in consumer research: Morris B. Holbrook, Russell Belk, Elizabeth C. Hirschman, Barbara Stern, Stephen Brown Dawn Iacobucci, Susan Spiggle, Craig Thompson, John F. Sherry Jr., George M. Zinkham, Kent Grayson, Eric Arnould, Jonathan E. Schroeder, Jennifer Edson Escalas and Linda Price.

Publish Date
Language
English

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Previews available in: English

Edition Availability
Cover of: Representing Consumers
Representing Consumers
2004, Taylor & Francis Inc
Electronic resource in English
Cover of: Representing Consumers
Representing Consumers: Voices, Views and Visions
2003, Taylor & Francis Group
in English
Cover of: Representing Consumers
Representing Consumers: Voices, Views and Visions
2003, Taylor & Francis Group
in English
Cover of: Representing Consumers
Representing Consumers: Voices, Views and Visions
2003, Taylor & Francis Group
in English
Cover of: Representing Consumers
Representing Consumers: Voices, Views and Visions
2003, Taylor & Francis Group
in English
Cover of: Representing Consumers
Representing Consumers: Voices, Views and Visions
2003, Taylor & Francis Group
in English
Cover of: Representing Consumers
Cover of: Representing Consumers
Cover of: Representing Consumers
Representing Consumers: Voices, Views and Visions
1998, Taylor & Francis Group
in English

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Book Details


Edition Notes

Published in
London

Classifications

Library of Congress
HF5415.32 .R47 1998eb

The Physical Object

Format
Electronic resource

ID Numbers

Open Library
OL24247814M
ISBN 10
0203386434
LCCN
98011171
OCLC/WorldCat
56410418, 54666321
OverDrive
70D05997-12E1-430C-907D-0FADBF1AD6B7

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Download catalog record: RDF / JSON / OPDS | Wikipedia citation
December 14, 2022 Edited by MARC Bot import existing book
July 31, 2012 Edited by VacuumBot Updated format 'electronic resource' to 'Electronic resource'
April 30, 2011 Edited by OCLC Bot Added OCLC numbers.
June 18, 2010 Edited by ImportBot Added new cover
June 16, 2010 Created by ImportBot Imported from marc_overdrive MARC record