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An edition of Advertising as Multilingual Communication (2005)

Advertising as Multilingual Communication

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Cover of: Advertising as Multilingual Communication by Helen Kelly-Holmes, Helen Kelly-Holmes
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Last edited by MARC Bot
January 30, 2026 | History
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An edition of Advertising as Multilingual Communication (2005)

Advertising as Multilingual Communication

by

  • 1 Want to read

"The author examines the schizophrenic relationship that advertising has with multilingualism and the implications of market-driven language choices for notions of language and languages. On the one hand, advertising and other market discourses use multilingualism by accentuating linguistic differences in order to sell products and services associated with a particular language, country or region. On the other hand, advertising responds to situations that are bilingual or multilingual in nature by problematizing and attempting to overcome multilingual realities."--Jacket.

Publish Date
Publisher
Palgrave Macmillan
Language
English
Pages
240

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Subjects

Economic aspects Advertising Language Economic aspects of Multiculturalism Multilingualism Multiculturalism Economic aspects of Multilingualism Intercultural communication Communication Publicité Langage Multilinguisme Aspect économique Multiculturalisme Communication interculturelle BUSINESS & ECONOMICS Advertising & Promotion Reclame Meertaligheid Interculturele communicatie Sales & marketing Business communication & presentation Sociolinguistics Language teaching & learning material & coursework Cultural studies Business and Management Reklamspråk Flerspråkighet Ekonomiska aspekter Kulturell mångfald Reklam Språk
Edition Availability
Cover of: Advertising as Multilingual Communication
Advertising as Multilingual Communication
February 10, 2005, Palgrave Macmillan
Hardcover in English

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Book Details

Classifications

Library of Congress
HF5823 .K346 2005, HF4999.2-6182

The Physical Object

Format
Hardcover
Number of pages
240
Dimensions
8.6 x 5.3 x 0.9 inches
Weight
13.6 ounces

Edition Identifiers

Open Library
OL8399273M
ISBN 10
1403917256
ISBN 13
9781403917256
LCCN
2004054891
OCLC/WorldCat
55845957
Goodreads
1723098

Work Identifiers

Work ID
OL8092174W

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