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"Here is the first in-depth look at IBM's recovery and the man who is leading it, Louis V. Gerstner, Jr. Author Doug Garr chronicles Gerstner's rise, his arrival as the first steward from outside the company's ranks, and his implementation of new business and marketing strategies. Drawn from more than 150 interviews and hundreds of pages of documents, Garr paints a portrait of the improbable transformation of this dying mainframe company into an increasingly nimble information services giant.
With access to current and former IBM employees, the author provides rare insight into how it happened and what still needs to happen for the company to thrive in the twenty-first century."--BOOK JACKET.
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Previews available in: English
Subjects
Computer industry, International Business Machines Corporation, Gerstner, Louis V, United States, Development - Business Development, Business & Economics, Business / Economics / Finance, Business/Economics, International Business Machine, Economics - General, Corporate & Business History - Strategies, Business & Economics / Corporate History, Corporate & Business History - General, Industries - General, General, Computer Industry (Economic Aspects), History Of Specific Companies, Biography: general, Business & Management, USA, Computerindustrie, IBM, Corporate turnarounds, Chief executive officersPeople
Louis V. GerstnerPlaces
United StatesShowing 5 featured editions. View all 5 editions?
Edition | Availability |
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1
IBM redux: Lou Gerstner and the business turnaround of the decade
2000, HarperBusiness
in English
- 1st pbk. ed.
0887309445 9780887309441
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zzzz
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WorldCat
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2
IBM Redux : Lou Gerstner & the Business Turnaround of the Decade
March 10, 2000, John Wiley & Sons Inc
Hardcover
in English
0471491888 9780471491880
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zzzz
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WorldCat
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3
IBM Redux: Lou Gerstner and the Business Turnaround of the Decade
October 1, 2000, Collins
Paperback
in English
- Revised edition
0887309445 9780887309441
|
eeee
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WorldCat
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4
IBM Redux: Lou Gerstner and the Business Turnaround of the Decade
April 1999, Diane Pub Co
Hardcover
in English
0788198718 9780788198717
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zzzz
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WorldCat
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5
IBM redux: Lou Gerstner and the business turnaround of the decade
1999, HarperBusiness
Hardcover
in English
- 1st ed.
0887309437 9780887309434
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aaaa
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WorldCat
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Book Details
First Sentence
"he cab drivers are busy but unhappy because Las Vegas Boulevard is jammed and morning traffic is crawling."
Edition Notes
Includes bibliographical references and index.
Classifications
The Physical Object
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