Check nearby libraries
Buy this book
![Loading indicator](/images/ajax-loader-bar.gif)
"Through in-depth analyses of Genuine Brands - Hallmark Cards, Hampton Inn, Lexus, Whirlpool, Starbucks, Citibank, and Charter Club - Duane Knapp presents his unique five-step plan that any organization can follow to become a Genuine Brand in the minds of the customers. First, there is the Brand Assessment: how do your stake-holders - customers, suppliers, employees, etc. - perceive the brand? Second, BrandPromise: what should the brand uniquely promise?
Third is Brand Blueprint: how will you communicate the brand? The fourth step is Brand Culturalization: how each and every employee must understand and adopt the BrandPromise. The first four steps all lead to the final step, Brand Advantage: how should the organization nurture, enhance, and innovate the brand? In addition to the case studies that demonstrate the application of each step, Knapp provides detailed process guides to simplify the process of becoming a Genuine Brand."--BOOK JACKET.
Check nearby libraries
Buy this book
![Loading indicator](/images/ajax-loader-bar.gif)
Previews available in: English
Edition | Availability |
---|---|
1 |
aaaa
Libraries near you:
WorldCat
|
2
The Brand Mindset: Five Essential Strategies for Building Brand Advantage Throughout Your Company
October 11, 1999, McGraw-Hill
in English
007134795X 9780071347952
|
zzzz
Libraries near you:
WorldCat
|
3
The Brand Mindset: Five Essential Strategies for Building Brand Advantage Throughout Your Company
October 11, 1999, McGraw-Hill
Hardcover
in English
- 1 edition
007134795X 9780071347952
|
zzzz
Libraries near you:
WorldCat
|
Book Details
Edition Notes
Includes bibliographical references (p. 269-271) and index.
Online version via NetLibrary available by license agreement to WWU Library users.
Classifications
The Physical Object
ID Numbers
Community Reviews (0)
Feedback?July 18, 2024 | Edited by MARC Bot | import existing book |
January 7, 2023 | Edited by MARC Bot | import existing book |
September 10, 2020 | Edited by MARC Bot | import existing book |
March 2, 2020 | Edited by MARC Bot | remove fake subjects |
December 10, 2009 | Created by WorkBot | add works page |