Brand immortality
how brands can live long and prosper
by Hamish Pringle
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Brand Immortality is a practical health manual for brands of all types and ages that seek immortality. Drawing on the renowned IPA Effectiveness Awards case histories, and full of examples including Nokia, Sony, Nike, Apple and Virgin, it examines how the nature of brands has changed over time and continues to evolve, and the implications this has for marketing. It identifies the factors that are essential to a brand's long term survival - especially those which defend and strengthen a brand's place in the hearts and minds of consumers. Enriched by comments from industry insiders who were directly involved with global brands, Brand Immortality identifies winning brand strategies. Full of experience and insight, it will help you beat the odds in winning, retaining and satisfying customers - and thus help you achieve brand immortality.
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OverDrive, Business, NonfictionShowing 3 featured editions. View all 3 editions?
| Edition | Availability |
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1
Brand Immortality
2009, Kogan Page Publishers
Electronic resource
in English
0749455721 9780749455729
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2
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3
Brand immortality: how brands can live long and prosper
2008, Kogan Page
in English
0749449284 9780749449285
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Includes bibliographical references and index.
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| July 22, 2019 | Edited by MARC Bot | remove fake subjects |
| June 28, 2019 | Edited by MARC Bot | import existing book |
| December 3, 2010 | Edited by Open Library Bot | Added subjects from MARC records. |
| June 17, 2010 | Edited by ImportBot | add details from OverDrive |
| December 10, 2009 | Created by WorkBot | add works page |