An edition of Protecting the brand
(2003)
Protecting the brand
TM
by Talcott J. Franklin
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Last edited by Open Library Bot
December 4, 2010 | History
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Subjects
Brand name products, Intangible property, Management, ValuationShowing 2 featured editions. View all 2 editions?
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Protecting the Brand: A Concise Guide to Promoting, Maintaing, and Protecting a Company's Most Valuable Asset
November 25, 2003, Barricade Books
Hardcover
in English
1569802572 9781569802571
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Book Details
Table of Contents
The principles of brands
Brand use rules
Tricks of the trade : the practical side of brand protection programs.
Edition Notes
Includes bibliographical references (p. 135-137) and index.
The Physical Object
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| December 4, 2010 | Edited by Open Library Bot | Added subjects from MARC records. |
| April 28, 2010 | Edited by Open Library Bot | Linked existing covers to the work. |
| December 10, 2009 | Created by WorkBot | add works page |