An edition of Marketing management: a customer-oriented approach
(2010)
Marketing management
a customer-oriented approach
by Kenneth E. Clow
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Marketing, ManagementShowing 2 featured editions. View all 2 editions?
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Book Details
Table of Contents
The nature of marketing management
Market analysis
Scooping up success
Data warehousing : majestic mountain ski resort
Building a customer-oriented marketing department : the new boss
Customer acquisition strategies and tactics : lenscrafters
Pricing : that's how the cookie crumbles
Advertising, alternative, and direct marketing : wild West rodeo
Sales promotions.
Edition Notes
Includes bibliographical references and index.
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| March 19, 2010 | Edited by WorkBot | update details |
| December 10, 2009 | Created by WorkBot | add works page |