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Subjects
Marketing, ManagementShowing 2 featured editions. View all 2 editions?
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Book Details
Table of Contents
The nature of marketing management
Market analysis
Scooping up success
Data warehousing : majestic mountain ski resort
Building a customer-oriented marketing department : the new boss
Customer acquisition strategies and tactics : lenscrafters
Pricing : that's how the cookie crumbles
Advertising, alternative, and direct marketing : wild West rodeo
Sales promotions.
Edition Notes
Includes bibliographical references and index.
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The Physical Object
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- Created March 18, 2010
- 2 revisions
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July 31, 2019 | Edited by MARC Bot | associate edition with work OL5850783W |
March 18, 2010 | Created by ImportBot | Imported from Library of Congress MARC record |