An edition of Publicité est dans le film (2007)

Branded entertainment

product placement and brand strategy in the entertainment business

1st paperback ed.

by

  • 0 Ratings
  • 0 Want to read
  • 0 Currently reading
  • 0 Have read
Cover of: Branded entertainment by Jean-Marc Lehu
Preview Only
Borrow Listen

My Reading Lists:

Create a new list

Check-In

×Close
Add an optional check-in date. Check-in dates are used to track yearly reading goals.
Today
Notes
  • 0 Ratings
  • 0 Want to read
  • 0 Currently reading
  • 0 Have read
Notes

Check nearby libraries

Buy this book

Last edited by ImportBot
August 1, 2020 | History
Edit
An edition of Publicité est dans le film (2007)

Branded entertainment

product placement and brand strategy in the entertainment business

1st paperback ed.

by

  • 0 Ratings
  • 0 Want to read
  • 0 Currently reading
  • 0 Have read

Branded Entertainment explains how product placement, a long-time phenomenon in films, has gone beyond this to now embrace all media. Citing examples from film, to music video, to computer games, the author explains the: history and development of product placement; advantages of this form of brand advertising; methods employed by different brands. Most importantly, Branded Entertainment discusses the future possibilities for using this form of promotion to recreate an emotional connection with customers and exploiting the opportunities afforded by advances in technology to spread the message across multimedia channels.

Publish Date
Publisher
Kogan Page
Language
English

Check nearby libraries

Buy this book

Previews available in: English

Subjects
Branding (Marketing), Business, Nonfiction, Product management, Product placement in mass media, Advertising media planning, Strategic planning

Showing 3 featured editions. View all 3 editions?

Edition Availability
Cover of: Branded entertainment
Branded entertainment: product placement and brand strategy in the entertainment business
2009, Kogan Page
in English - 1st paperback ed.
Libraries near you: WorldCat
Cover of: Branded Entertainment
Branded Entertainment
2007, Kogan Page Publishers
Electronic resource in English
Libraries near you: WorldCat
Cover of: Branded Entertainment
Branded Entertainment: Product Placement & Brand Strategy in the Entertainment Business
May 1, 2007, Kogan Page
Hardcover in English
Libraries near you: WorldCat

Add another edition?

Book Details

Published in

London, Philadelphia, PA

Edition Notes

Originally published: 2007.

Includes bibliographical references and index.

Classifications

Dewey Decimal Class
658.8/27
Library of Congress
HF6146.P78 L4413 2009, HF6146.P78L4413 2009

The Physical Object

Pagination
p. cm.

ID Numbers

Open Library
OL22543037M
Internet Archive
brandedentertain0000lehu_k5p4
ISBN 13
9780749453374
LCCN
2008040877
Library Thing
5367978
Goodreads
6221209

Community Reviews (0)

Feedback?
No community reviews have been submitted for this work.

Lists

This work does not appear on any lists.

History

Download catalog record: RDF / JSON
August 1, 2020 Edited by ImportBot import existing book
July 22, 2019 Edited by MARC Bot remove fake subjects
December 4, 2010 Edited by Open Library Bot Added subjects from MARC records.
June 17, 2010 Edited by ImportBot add details from OverDrive
December 10, 2009 Created by WorkBot add works page