An edition of Selling and communication skills for lawyers
(2005)
Selling and communication skills for lawyers
a fresh approach to marketing your Practice
by Joey Asher
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Last edited by Open Library Bot
December 5, 2010 | History
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Subjects
Advertising, Lawyers, Marketing, Practice of lawPlaces
United StatesShowing 1 featured edition. View all 1 editions?
| Edition | Availability |
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1
Selling and communication skills for lawyers: a fresh approach to marketing your Practice
2005, ALM Properties, Inc.
in English
1588521303 9781588521309
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Book Details
Table of Contents
Overview of selling skills
Prospecting : connecting with people who can bring you business
Knowing your prospects and defining your market
Schmoozing
The elevator pitch
Cold calling for lawyers
The old standbys: articles, speeches, and bar and trade associations
Connecting value : helping businesses succeed
What do decision-makers want?
Turning contacts into clients: the telephone call
Selling requires listening
The sales call : mining the gap
Winning beauty contests
Cross-selling
Planning and the 12/4/5 rule
Overview of communication skills
Organizing a message
Communicating with a style that connects
Dealing with nerves
Going interactive : a paradigm shift
How to think on your feet: communicating impromptu
Visuals : what's the point of powerpoint?
Edition Notes
Includes bibliographical references and index.
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| December 5, 2010 | Edited by Open Library Bot | Added subjects from MARC records. |
| December 10, 2009 | Created by WorkBot | add works page |