An edition of Brand warfare (2001)

Brand warfare

10 rules for building the killer brand : lessons for new and old economy players

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Last edited by MARC Bot
January 7, 2023 | History
An edition of Brand warfare (2001)

Brand warfare

10 rules for building the killer brand : lessons for new and old economy players

While more than a quarter of its traditional competitors were going out of business, John Hancock, under the direction of marketing wizard David D'Alessandro, transformed itself from a sleepy old life insurer into a leading financial services giant, with a sustained 20% annual rate of growth. In Brand Warfare much-quoted maverick D'Alessandro provides the secrets to his winning brand strategy that anyone in business can use to become a brand icon and incredible bottom-line success. D'Alessandro introduces his "brand first" philosophy and explains why brand must always take top priority over every other business consideration. He describes how that philosophy helped inspire the innovations in distribution, advertising, technology, and product mix behind John Hancock's astonishing transformation. And he reveals how through a daring combination of marketing savvy and street smarts, managers and executives, marketing professionals and business owners can build their own "killer brand." This book provides powerful lessons on how to build and sustain a successful brand, and a great company, in any industry.

Publish Date
Publisher
McGraw-Hill
Language
English
Pages
185

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Previews available in: English

Edition Availability
Cover of: Brand Warfare
Brand Warfare: 10 Rules for Building the Killer Brand
November 25, 2003, American Media International
Audio CD in English - Abridged edition
Cover of: Brand Warfare
Brand Warfare: 10 Rules for Building the Killer Brand
November 25, 2003, American Media International
Audio cassette in English - Abridged edition
Cover of: Brand Warfare
Brand Warfare
2001, McGraw-Hill
E-book in English
Cover of: Brand warfare
Cover of: Brand warfare

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Book Details


Edition Notes

Includes index.

Published in
New York

Classifications

Dewey Decimal Class
658.8/27
Library of Congress
HD69.B7 D35 2001

The Physical Object

Pagination
xviii, 185 p. ;
Number of pages
185

ID Numbers

Open Library
OL3964043M
Internet Archive
brandwarfare10ru00dale
ISBN 10
0071362932
LCCN
2001268628
OCLC/WorldCat
46700413, 45991784
Library Thing
517523
Goodreads
2232046

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History

Download catalog record: RDF / JSON
January 7, 2023 Edited by MARC Bot import existing book
December 13, 2019 Edited by MARC Bot import existing book
July 22, 2019 Edited by MARC Bot remove fake subjects
December 14, 2011 Edited by ImportBot import new book
December 10, 2009 Created by WorkBot add works page