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Previews available in: English
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Book Details
Table of Contents
How to describe the company as an integrated network
How to make a strategic marketing plan under a collaborative network approach
How to build competitive advantage through a marketing channels plan
How to analyse channel value capture
How to build and review marketing and networks contracts
How to build competitive advantage via sales force
How to build joint ventures
A method for building competitive advantage through alignment of marketing channels incentives
Identifying key success factors to develop market driven strategies.
Edition Notes
Includes bibliographical references and index.
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