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Book Details
Table of Contents
How to describe the company as an integrated network
How to make a strategic marketing plan under a collaborative network approach
How to build competitive advantage through a marketing channels plan
How to analyse channel value capture
How to build and review marketing and networks contracts
How to build competitive advantage via sales force
How to build joint ventures
A method for building competitive advantage through alignment of marketing channels incentives
Identifying key success factors to develop market driven strategies.
Edition Notes
Includes bibliographical references and index.
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- Created November 23, 2009
- 2 revisions
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July 30, 2019 | Edited by MARC Bot | associate edition with work OL5767376W |
November 23, 2009 | Created by ImportBot | Imported from Library of Congress MARC record |