"In Let Them Eat Cake, Pamela Danziger draws on a major two-year consumer research study and 20 years of her own experience as a marketing consultant to lay down a new direction for luxury goods providers - one that goes beyond the product itself and, instead, offers the luxury "experience" Danziger's research has determined consumers want. New luxury taps into a recent consumer psychology that goes beyond the product itself, she says. It's now about reaching a new level of experience, deeper meaning, richer enjoyment, and more profound feelings."--BOOK JACKET
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Let them eat cake: marketing luxury to the masses-as well as the classes
2005, Dearborn Trade Pub.
in English
0793193079 9780793193073
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Includes bibliographical references (p. 287-288) and index.
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