{"title": "Let them eat cake", "subjects": ["Affluent consumers", "Consumer behavior", "Luxuries", "Marketing", "Psychology"], "key": "/works/OL5757855W", "authors": [{"type": {"key": "/type/author_role"}, "author": {"key": "/authors/OL1401148A"}}], "type": {"key": "/type/work"}, "description": {"type": "/type/text", "value": "\"In Let Them Eat Cake, Pamela Danziger draws on a major two-year consumer research study and 20 years of her own experience as a marketing consultant to lay down a new direction for luxury goods providers - one that goes beyond the product itself and, instead, offers the luxury \"experience\" Danziger's research has determined consumers want. New luxury taps into a recent consumer psychology that goes beyond the product itself, she says. It's now about reaching a new level of experience, deeper meaning, richer enjoyment, and more profound feelings.\"--BOOK JACKET"}, "covers": [13259973], "latest_revision": 4, "revision": 4, "created": {"type": "/type/datetime", "value": "2009-12-10T17:55:16.094725"}, "last_modified": {"type": "/type/datetime", "value": "2023-02-08T04:38:12.266669"}}