An edition of Marketing to moviegoers
(2005)
Marketing to moviegoers
a handbook of strategies and tactics
2nd ed.
by Robert Marich
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Previews available in: English
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| Edition | Availability |
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1
Marketing to moviegoers: a handbook of strategies and tactics
2008, Southern Illinois University Press
in English
- 2nd ed.
0809328844 9780809328840
|
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2
Marketing to moviegoers: a handbook of strategies used by major studios and independents
2005, Focal Press, Elsevier Focal Press
in English
0240806875 9780240806877
|
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3
Marketing to Moviegoers: A Handbook of Strategies Used by Major Studios and Independents
2005, Taylor & Francis Group
in English
0080491774 9780080491776
|
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Book Details
Table of Contents
Creative strategy
Market research
Paid media advertising
Promotional tie-ins and product placement
Licensed merchandise
Publicity
Distribution to theaters
Exhibition
Major studios
Independent distributors
Foreign language films
Prints and advertising funds.
Edition Notes
Includes index.
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| September 16, 2021 | Edited by ImportBot | import existing book |
| December 3, 2010 | Edited by Open Library Bot | Added subjects from MARC records. |
| April 28, 2010 | Edited by Open Library Bot | Linked existing covers to the work. |
| December 10, 2009 | Created by WorkBot | add works page |