An edition of Advertising to children on TV
(2004)
Advertising to children on TV
content, impact, and regulation
by Barrie Gunter
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| Edition | Availability |
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1
Advertising to children on TV: content, impact, and regulation
2005, Lawrence Erlbaum
in English
0805844880 9780805844887
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2
Advertising to Children on TV: Context, Impact, and Regulation
September 2004, Lawrence Erlbaum
Hardcover
in English
- 1 edition
0805844880 9780805844887
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3
Advertising to children on TV: content, impact, and regulation
2004, Lawrence Erlbaum
in English
0805844880 9780805844887
|
zzzz
Libraries near you:
WorldCat
|
Book Details
Table of Contents
The issues about television advertising to children --
The nature of advertising to children --
Children's early understanding of television advertisements --
Advanced understanding of advertising --
Theoretical approaches to studying children's understanding of advertisements --
Advertising impact : knowledge, attitudes, and values --
Advertising influence : choice and consumption --
The incidental influence of advertising --
Advertising regulation and research --
Concluding comments.
Edition Notes
Includes bibliographical references (p. 171-195) and indexes.
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| December 16, 2022 | Edited by MARC Bot | import existing book |
| August 14, 2020 | Edited by ImportBot | import existing book |
| February 14, 2020 | Edited by MARC Bot | remove fake subjects |
| July 22, 2017 | Edited by Mek | adding subject: In library |
| December 8, 2009 | Created by ImportBot | add works page |