An edition of Seminar on Marketing to Children and Young Consumers (1984)

Seminar on Marketing to Children and Young Consumers

tactics for today and strategies for tomorrow : Nuremberg, Fed. Rep. of Germany, 6th-8th June 1984.

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Last edited by Open Library Bot
December 4, 2010 | History
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An edition of Seminar on Marketing to Children and Young Consumers (1984)

Seminar on Marketing to Children and Young Consumers

tactics for today and strategies for tomorrow : Nuremberg, Fed. Rep. of Germany, 6th-8th June 1984.

by

  • 0 Ratings
  • 0 Want to read
  • 0 Currently reading
  • 0 Have read

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Publish Date
Publisher
ESOMAR
Language
English
Pages
215

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Subjects
Advertising and children, Congresses, Marketing research, Young consumers
Edition Availability
Cover of: Seminar on Marketing to Children and Young Consumers
Seminar on Marketing to Children and Young Consumers: tactics for today and strategies for tomorrow : Nuremberg, Fed. Rep. of Germany, 6th-8th June 1984.
1984, ESOMAR
in English
  • Not in Library
Libraries near you: WorldCat
Cover of: Seminar on Marketing to Children and Young Consumers: Tactics for today and strategies for tomorrow
Seminar on Marketing to Children and Young Consumers: Tactics for today and strategies for tomorrow : Nuremberg, Fed. Rep. of Germany, 6th-8th June 1984
1984, Esomar
Paperback in English
Libraries near you: WorldCat

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Book Details

Table of Contents

Birthrate in decline / Arnaldo Aisa and Luisa Pogliana
The transitional years and their marketing implications / Anjala Ahluwalta and Sarah Wilders
The outlook on life of German youth / Manfred Schillinger
Communication towards 15-25 year old youngsters / Marc Gilles
How children use television advertising and how we can learn to communicate more effectively with them / Emer Rodnight and David Williams
Children and stores / Armelle Le Bigot-Macaux
Young people and credit institutes in West Germany / Ulrike Hollmann
Relevance of young people's environmental attitudes to future transportation developments / Gerhard Mattrisch and E.P.W. Minx
The importance of brand preference in adolescence for brand loyalty later on / Astrid Middelmann and Brigitte Melzer
Adolescents and the computer challenge / Yves Rickebusch and Bernard Masoliver
The "ombudsman" for children / Maalfrid Grude Flekkoy.

Edition Notes

Includes bibliographical references.
Spine title: Marketing to children and young consumers, June 1984.

Published in
Amsterdam, The Netherlands
Other Titles
Marketing to children and young consumers, June 1984.

Classifications

Dewey Decimal Class
658.8/348
Library of Congress
HF5415.3 .S467 1984

The Physical Object

Pagination
iv, 215 p. :
Number of pages
215

ID Numbers

Open Library
OL2619277M
ISBN 10
928311096X
LCCN
85185578

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History

Download catalog record: RDF / JSON
December 4, 2010 Edited by Open Library Bot Added subjects from MARC records.
December 10, 2009 Created by WorkBot add works page