An edition of The newspaper
(2000)
The newspaper
everything you need to know to make it in the newspaper business
by Leonard Mogel
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A must-read for all aspiring newspaper people! Everything you need to know to make it in the newspaper business. Dozens of exciting newspaper jobs are described, along with salary ranges. With new technologies and the Internet leading some to conclude that newspapers are "toast," this book does a great service in explaining why the newspaper will continue to be an integral ingredient in the vast menu of information available to people in today's mixed media culture. - Back cover.
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| Edition | Availability |
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1
The newspaper: everything you need to know to make it in the newspaper business
2000, GATFPress
Paperback
in English
0883622351 9780883622353
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Book Details
Table of Contents
A short history of newspapers
The major categories of newspapers
The big ten of newspaper companies
The three Titans : USA TODAY, The Wall Street Journal, and The New York Times
The big world of small newspapers
The table of organization of a daily newspaper
Digging for the truth and creating a new product every day : writing departments of a newspaper
The Sunday papers, features, comics, syndication, and the tabloids
A close look at the Associated Press and the news-gathering services
Rewarding journalistic excellence : the Pulitzers and other awards
Radical revamps, creative changes, and the visual view
All you need to know about newspaper operations and production, for now
Winning the circulation war
Advertising : the big payoff for newspapers
Newspaper marketing and promotion
Newspapers and new media
The Newspaper Association of America and other newspaper groups
Editor & Publisher and other journalism publications
Deals, trends, and countertrends
The case for journalism school
Tips and sage advice on the job hunt
Recommended reading
About the author
About GATF
Edition Notes
Includes bibliographical references (p. 241-242).
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| September 16, 2021 | Edited by ImportBot | import existing book |
| February 20, 2014 | Edited by Bryan Tyson | Edited without comment. |
| December 4, 2010 | Edited by Open Library Bot | Added subjects from MARC records. |
| April 28, 2010 | Edited by Open Library Bot | Linked existing covers to the work. |
| December 8, 2009 | Created by ImportBot | add works page |