Developing successful marketing strategies
by David Parmerlee
"Developing Successful Marketing Strategies is Step 2 in the Marketing Toolbox program. This book will show you how to develop and put into action strategies that will help you meet your marketing objectives. You will learn how to perform a comprehensive situational analysis that assesses marketing needs and opportunities, create a mission statement that explains how each marketing strategy will meet marketing and management goals, and put field-tested strategies into action at each marketing level.".
"Filled with worksheets, forms, and tables for you to complete, Developing Successful Marketing Strategies is step- and action-oriented for beginning marketers, small business owners, and entrepreneurs."--BOOK JACKET.
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Previews available in: English
Subjects
Data processing, Management, Marketing| Edition | Availability |
|---|---|
1
Developing Successful Marketing Strategies (Ama Marketing Toolbox Series New Edition)
June 2000, McGraw-Hill Trade
Paperback
in English
- 2nd edition
0658001329 9780658001321
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|
2
Developing successful marketing strategies
1993, NTC Business Books
in English
0844235806 9780844235806
|
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Book Details
Edition Notes
"American Marketing Association"--Cover.
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| November 12, 2023 | Edited by MARC Bot | import existing book |
| December 4, 2010 | Edited by Open Library Bot | Added subjects from MARC records. |
| April 28, 2010 | Edited by Open Library Bot | Linked existing covers to the work. |
| December 10, 2009 | Created by WorkBot | add works page |