Developing Successful Marketing Strategies (Ama Marketing Toolbox Series New Edition)
by David Parmerlee
"Developing Successful Marketing Strategies is Step 2 in the Marketing Toolbox program. This book will show you how to develop and put into action strategies that will help you meet your marketing objectives. You will learn how to perform a comprehensive situational analysis that assesses marketing needs and opportunities, create a mission statement that explains how each marketing strategy will meet marketing and management goals, and put field-tested strategies into action at each marketing level.".
"Filled with worksheets, forms, and tables for you to complete, Developing Successful Marketing Strategies is step- and action-oriented for beginning marketers, small business owners, and entrepreneurs."--BOOK JACKET.
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Data processing, Management, Marketing| Edition | Availability |
|---|---|
1
Developing Successful Marketing Strategies (Ama Marketing Toolbox Series New Edition)
June 2000, McGraw-Hill Trade
Paperback
in English
- 2nd edition
0658001329 9780658001321
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2
Developing successful marketing strategies
1993, NTC Business Books
in English
0844235806 9780844235806
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- Created April 30, 2008
- 9 revisions
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| November 12, 2023 | Edited by MARC Bot | import existing book |
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| August 12, 2010 | Edited by IdentifierBot | added LibraryThing ID |
| April 30, 2008 | Created by an anonymous user | Imported from amazon.com record |