An edition of Managing brand equity (2004)

Managing brand equity

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Managing brand equity
Brian Edwards (undifferentiate ...
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Last edited by MARC Bot
March 7, 2023 | History
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An edition of Managing brand equity (2004)

Managing brand equity

by

  • 0 Ratings
  • 0 Want to read
  • 0 Currently reading
  • 0 Have read

Discusses brand equity as a complex, multidimensional attribute which can be transformed either deliberately or accidentally. Materials includes managing the extension of the brand; how to balance company, line, and product brands; and the future of multi-positioned, multi-leveraged brand structures.

Publish Date
Publisher
Distributed by Films for the Humanities & Sciences
Language
English
Pages
19

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Subjects
Brand name products, Marketing, Management, Case studies, Product management, Business names

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Edition Availability
Cover of: Managing brand equity
Managing brand equity
2004, Distributed by Films for the Humanities & Sciences
videorecording / in English
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Book Details

Edition Notes

Videodisc release of the 1995 production.

DVD.

Published in
Princeton, NJ
Series
Branding, the marketing advantage

The Physical Object

Format
[videorecording] /
Pagination
1 videodisc (19 min.)
Number of pages
19

ID Numbers

Open Library
OL47073979M
OCLC/WorldCat
57120570

Source records

marc_nuls MARC record

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March 7, 2023 Created by MARC Bot import new book