An edition of The future for marketing
(2004)
The future for marketing
by Brian Edwards (undifferentiated)
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Outlines the implications of branding for the structure of organizations, discusses leadership flexibility and empowerment as keys to good branding practices, introduces the role of the brand manager and discusses its impact on marketing departments, and encourages future managers to create their own action checklists.
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| Edition | Availability |
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1
The future for marketing
2004, Distributed by Films for the Humanities & Sciences
videorecording /
in English
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Videodisc release of the 1995 production.
DVD.
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| March 7, 2023 | Created by MARC Bot | import new book |