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Building customer loyalty and good relations with market channels is discussed in a case study of Scotch Videotape, and the importance of innovation is covered in a case study of Haagen-Dazs.
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Videodisc release of the 1995 production.
Commentary, Jonnie Godfrey ; camera, Peter Murphy ; executive producer, Victoria Felton.
DVD.
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Feedback?March 7, 2023 | Created by MARC Bot | import new book |