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Last edited by Open Library Bot
December 3, 2010 | History
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Previews available in: English
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1
Hot Button Marketing: Push the Emotional Buttons That Get People to Buy
2017, Independently Published
in English
1520468261 9781520468266
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2
Hot Button Marketing: Push the Emotional Buttons That Get People to Buy
2010, Adams Media Corporation
in English
144051769X 9781440517693
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3
Hot Button Marketing: Push the Emotional Buttons That Get People to Buy
September 2006, Adams Media Corporation
Paperback
in English
1593375166 9781593375164
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4 |
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Book Details
Published in
Avon, Mass
Table of Contents
The hot button principle
The universality of hot buttons
How hot buttons influence behavior
How to find your buyers' hot buttons
Hot button #1The desire for control
Hot button #2 I'm better than you
Hot button #3 The excitement of discovery
Hot button #4 Revaluing
Hot button #5 Family values
Hot button #6 The desire to belong
Hot button #7 Fun is its own reward
Hot button #8 Poverty of time
Hot button #9 The desire to get the best that can be got
Hot button #10 Self-achievement
Hot button #11 Sex, love, and romance
Hot button #12 The nurturing response
Hot button #13 Reinventing oneself
Hot button #14 Make me smarter
Hot button #15 Power, dominance, and influence
Hot button #16 Wish fulfillment
A short conclusion
Edition Notes
Includes index
Classifications
The Physical Object
ID Numbers
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Feedback?December 3, 2010 | Edited by Open Library Bot | Added subjects from MARC records. |
April 28, 2010 | Edited by Open Library Bot | Linked existing covers to the work. |
February 13, 2010 | Edited by WorkBot | add more information to works |
December 10, 2009 | Created by WorkBot | add works page |