An edition of Hot Button Marketing (2006)

Hot button marketing

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Cover of: Hot button marketing by Barry Feig, Barry Feig
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Last edited by Open Library Bot
December 3, 2010 | History
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An edition of Hot Button Marketing (2006)

Hot button marketing

by

  • 1 Want to read

This edition doesn't have a description yet. Can you add one?

Publish Date
Publisher
Adams Business
Language
English
Pages
263

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Buy this book

Previews available in: English

Subjects

Consumer behavior, Consumption (Economics), Psychological aspects, Psychological aspects of Consumption (Economics), Psychological aspects of Selling, Selling

Showing 4 featured editions. View all 4 editions?

Edition Availability
Cover of: Hot Button Marketing
Hot Button Marketing: Push the Emotional Buttons That Get People to Buy
2017, Independently Published
in English
Libraries near you: WorldCat
Cover of: Hot Button Marketing
Hot Button Marketing: Push the Emotional Buttons That Get People to Buy
2010, Adams Media Corporation
in English
Libraries near you: WorldCat
Cover of: Hot Button Marketing
Hot Button Marketing: Push the Emotional Buttons That Get People to Buy
September 2006, Adams Media Corporation
Paperback in English
Libraries near you: WorldCat
Cover of: Hot button marketing
Hot button marketing
2006, Adams Business
in English
Libraries near you: WorldCat

Add another edition?

Book Details

Table of Contents

The hot button principle
The universality of hot buttons
How hot buttons influence behavior
How to find your buyers' hot buttons
Hot button #1The desire for control
Hot button #2 I'm better than you
Hot button #3 The excitement of discovery
Hot button #4 Revaluing
Hot button #5 Family values
Hot button #6 The desire to belong
Hot button #7 Fun is its own reward
Hot button #8 Poverty of time
Hot button #9 The desire to get the best that can be got
Hot button #10 Self-achievement
Hot button #11 Sex, love, and romance
Hot button #12 The nurturing response
Hot button #13 Reinventing oneself
Hot button #14 Make me smarter
Hot button #15 Power, dominance, and influence
Hot button #16 Wish fulfillment
A short conclusion

Edition Notes

Includes index

Published in
Avon, Mass

Classifications

Library of Congress
HF5438.8.P75 F45 2006

The Physical Object

Pagination
viii, 263 p. :
Number of pages
263

ID Numbers

Open Library
OL18213394M
Internet Archive
hotbuttonmarketi0000feig
ISBN 10
1593375166
LCCN
2006014705
OCLC/WorldCat
68693857
Library Thing
5483060
Goodreads
268884

Source records

Miami University of Ohio MARC record
Ithaca College Library MARC record
Library of Congress MARC record
Promise Item
Internet Archive item record

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History

Download catalog record: RDF / JSON
December 3, 2010 Edited by Open Library Bot Added subjects from MARC records.
April 28, 2010 Edited by Open Library Bot Linked existing covers to the work.
February 13, 2010 Edited by WorkBot add more information to works
December 10, 2009 Created by WorkBot add works page