| Record ID | marc_ithaca_college/ic_marc.mrc:218021777:1527 |
| Source | Ithaca College Library |
| Download Link | /show-records/marc_ithaca_college/ic_marc.mrc:218021777:1527?format=raw |
LEADER: 01527cam a22002654a 4500
001 398716
005 20070321114944.0
008 060508s2006 maua 001 0 eng
010 $a 2006014705
035 $a68693857
040 $aDLC$cDLC$dYDXCP$dBAKER$dOCLCQ$dBTCTA
020 $a1593375166
042 $apcc
050 00 $aHF5438.8.P75$bF45 2006
049 $aXIMM
100 1 $aFeig, Barry.
245 10 $aHot button marketing /$cBarry Feig.
260 $aAvon, Mass. :$bAdams Business,$cc2006.
300 $aviii, 263 p. :$bill. ;$c19 cm.
500 $aIncludes index.
505 0 $aThe hot button principle -- The universality of hot buttons -- How hot buttons influence behavior -- How to find your buyers' hot buttons -- Hot button #1The desire for control -- Hot button #2 I'm better than you -- Hot button #3 The excitement of discovery -- Hot button #4 Revaluing -- Hot button #5 Family values -- Hot button #6 The desire to belong -- Hot button #7 Fun is its own reward -- Hot button #8 Poverty of time -- Hot button #9 The desire to get the best that can be got -- Hot button #10 Self-achievement -- Hot button #11 Sex, love, and romance -- Hot button #12 The nurturing response -- Hot button #13 Reinventing oneself -- Hot button #14 Make me smarter -- Hot button #15 Power, dominance, and influence -- Hot button #16 Wish fulfillment -- A short conclusion.
650 0 $aSelling$xPsychological aspects.
650 0 $aConsumer behavior.
650 0 $aConsumption (Economics)$xPsychological aspects.
994 $aC0$bXIM