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Last edited by Open Library Bot
December 3, 2010 | History
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Previews available in: English
Showing 4 featured editions. View all 4 editions?
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1
Hot Button Marketing: Push the Emotional Buttons That Get People to Buy
2017, Independently Published
in English
1520468261 9781520468266
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2
Hot Button Marketing: Push the Emotional Buttons That Get People to Buy
2010, Adams Media Corporation
in English
144051769X 9781440517693
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3
Hot Button Marketing: Push the Emotional Buttons That Get People to Buy
September 2006, Adams Media Corporation
Paperback
in English
1593375166 9781593375164
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4 |
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Book Details
Table of Contents
The hot button principle
The universality of hot buttons
How hot buttons influence behavior
How to find your buyers' hot buttons
Hot button #1The desire for control
Hot button #2 I'm better than you
Hot button #3 The excitement of discovery
Hot button #4 Revaluing
Hot button #5 Family values
Hot button #6 The desire to belong
Hot button #7 Fun is its own reward
Hot button #8 Poverty of time
Hot button #9 The desire to get the best that can be got
Hot button #10 Self-achievement
Hot button #11 Sex, love, and romance
Hot button #12 The nurturing response
Hot button #13 Reinventing oneself
Hot button #14 Make me smarter
Hot button #15 Power, dominance, and influence
Hot button #16 Wish fulfillment
A short conclusion
Edition Notes
Includes index
Classifications
The Physical Object
ID Numbers
Community Reviews (0)
Feedback?December 3, 2010 | Edited by Open Library Bot | Added subjects from MARC records. |
April 28, 2010 | Edited by Open Library Bot | Linked existing covers to the work. |
February 13, 2010 | Edited by WorkBot | add more information to works |
December 10, 2009 | Created by WorkBot | add works page |