An edition of Advertising and integrated brand promotion
(2006)
Advertising and integrated brand promotion
6th ed. ; [International ed.].
by Thomas C. O'Guinn
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| Edition | Availability |
|---|---|
1
Advertising and integrated brand promotion
2012, Cengage Learning
in English
- 6th ed. ; [International ed.].
8131517381 9788131517383
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2
Advertising and integrated brand promotion
2006, Thomson/South-Western, South-Western College Pub
in English
- 4th ed.
0324289561 9780324289565
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Book Details
Table of Contents
1. The World of Advertising and Integrated Brand Promotion
2. The Structure of the Advertising and Promotion Industry: Advertisers, Agencies, Media and Support Organizations
3. Social, Ethical, and Regulatory Aspects of Advertising and Promotion
4. The history of advertising and brand promotion
5. Analyzing the environment for Advertising, Integrated Brand Promotion, and Consumer Behavior
6. Market Segmentation, Positioning, and the Value Proposition
7. Research in Advertising and promotion 8. Planning for Advertising and Integrated Brand Promotion
9. Managing creativity in advertising and integrated brand promotion
10. Creative Message Strategy
11. Executing the Creative
12. Placing the message in conventional and "new" media
13. Media planning : newspapers, magazines, television, and radio
14. Media planning : advertising and IBP in digital/interactive media
15. Integrated brand promotion
16. Event sponsorship, product placements, and branded entertainment
17. Integrating direct marketing and personal selling; 18. Public Relations, Influencer Marketing, and Corporate Advertising.
Edition Notes
Black and white copy of Advertising and integrated brand promotion. Sixth ed. 2012. Reprinted for sale in India, Pakistan Bangladesh, Nepal, and Sri Lanka. Complete.
Includes bibliographical references and index.
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| December 19, 2023 | Edited by ImportBot | import existing book |
| August 15, 2022 | Edited by ImportBot | import existing book |
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| April 28, 2010 | Edited by Open Library Bot | Linked existing covers to the work. |
| December 10, 2009 | Created by WorkBot | add works page |