This work seeks to set out a new agenda for international business research. The author, Mark Casson, asserts that it is time to move the subject on from sterile debates about transaction cost economies and resource-based theories of the firm. Instead of focusing on the individual firm, the new agenda focuses on the global systems view of international business. A static view of the firm's environment is replaced by a dynamic view which highlights the volatility of the international business environment. Coping with volatility requires entrepreneurial skills, flexibility and the need to synthe.
Publish Date
November 30, 2000
Publisher
Edward Elgar Publishing,
Edward Elgar
Language
English
Pages
336
Previews available in: English
Subjects
| Edition | Availability |
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1
Economics of international business: a new research agenda
2000, Edward Elgar, Elgar Publishing, Incorporated, Edward
electronic resource :
in English
1843767015 9781843767015
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2
Economics of International Business: A New Research Agenda
November 30, 2000, Edward Elgar Publishing, Edward Elgar
Hardcover
in English
1840643552 9781840643558
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