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James L. Baughman offers a lively analysis of the impact that the advent of television has had on America's media industries. He contends that because television had captured the largest share of the mass audience by the late 1950s, rival media were forced to target smaller, "sub-group" markets with novel content that ranged from rock 'n' roll for teenage radio listeners in the 1950s to the more sexually explicit films that began to appear in the 1960s.
For this updated edition, Baughman includes in his discussion the effects of the new competitive realities of the 1990s on journalism, filmmaking, and broadcasting. The dominance of the marketplace values, he argues, has further fragmented the mass audience, encouraged record-breaking mergers between media companies, and precipitated a steady and alarming decline in the quality of and public interest in journalism, a trend that may ultimately threaten American democracy.
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United StatesShowing 6 featured editions. View all 6 editions?
Edition | Availability |
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1
The republic of mass culture: journalism, filmmaking, and broadcasting in America since 1941
2006, Johns Hopkins University Press
in English
- 3rd ed.
0801883156 9780801883156
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2
The Republic of Mass Culture: Journalism, Filmmaking, and Broadcasting in America since 1941 (The American Moment)
November 29, 2005, The Johns Hopkins University Press
Paperback
in English
- third edition edition
0801883164 9780801883163
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3
The Republic of Mass Culture: Journalism, Filmmaking, and Broadcasting in America since 1941 (The American Moment)
November 28, 2005, The Johns Hopkins University Press
Hardcover
in English
- third edition edition
0801883156 9780801883156
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4
The republic of mass culture: journalism, filmmaking, and broadcasting in America since 1941
1997, Johns Hopkins University Press
in English
- 2nd ed.
0801855209 9780801855207
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5
The republic of mass culture: journalism, filmmaking, and broadcasting in America since 1941
1992, John Hopkins University Press, Johns Hopkins University Press
in English
080184276X 9780801842764
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6
The republic of mass culture: journalism, filmmaking, and broadcasting in America since 1941
Publisher unknown
0801842778 9780801842771
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Book Details
Edition Notes
Includes bibliographical references (p. 251-274) and index.
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