An edition of Sun Tzu and the art of business (1996)

Jing li ren de liu xiang zhan lüe xiu lian

Sunzi bing fa yu jing zheng de xue wen

Beijing di 1 ban
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Last edited by MARC Bot
August 6, 2024 | History
An edition of Sun Tzu and the art of business (1996)

Jing li ren de liu xiang zhan lüe xiu lian

Sunzi bing fa yu jing zheng de xue wen

Beijing di 1 ban
  • 0 Ratings
  • 0 Want to read
  • 0 Currently reading
  • 0 Have read

To hand down the wisdom he had gained from years of battles, more than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Because business, like warfare, is dynamic, fast-paced, and requires an effective and efficient use of scarce resources, modern executives have found value in Sun Tzu's teachings.

But The Art of War is arranged for the military leader and not the CEO, so making connections between ancient warfare and today's corporate world is not always easy. Now, in Sun Tzu and the Art of Business, Mark R. McNeilly shows how Sun Tzu's strategic principles can be successfully applied to modern business situations.

Here are really two books in one: Mark McNeilly's synthesis of Sun Tzu's ideas into six strategic principles for the business executive, plus the entire text of Samuel B. Griffith's popular translation of The Art of War.

By using modern examples throughout the book from GE, Microsoft, AT&T, BMW, Southwest Airlines, FedEx, and many others, he illustrates how, by following the wisdom of history's most respected strategist, executives can avoid the pitfalls of management fads and achieve lasting competitive advantage.

Publish Date
Language
Chinese
Pages
266

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Previews available in: Chinese

Edition Availability
Cover of: Jing li ren de liu xiang zhan lüe xiu lian
Jing li ren de liu xiang zhan lüe xiu lian: Sunzi bing fa yu jing zheng de xue wen
2003, Xue yuan chu ban she
in Chinese - Beijing di 1 ban
Cover of: Sun Tzu and the art of business
Sun Tzu and the art of business: six strategic principles for managers
1996, Oxford University Press
in English

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Book Details


Edition Notes

Translation of: Sun Tzu and the art of business : six strategic principles for managers / Mark McNeilly. New York : Oxford University Press, 1996.

Published in
Beijing
Other Titles
Sunzi bing fa yu jing zheng de xue wen

The Physical Object

Pagination
2, 3, 266 p. :
Number of pages
266

ID Numbers

Open Library
OL23091495M
Internet Archive
jinglirendeliuxi0000mcne
ISBN 10
7507719278

Source records

Internet Archive item record

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August 6, 2024 Edited by MARC Bot import existing book
August 26, 2020 Edited by ImportBot import existing book
August 4, 2020 Edited by ImportBot import existing book
April 28, 2010 Edited by Open Library Bot Linked existing covers to the work.
December 10, 2009 Created by WorkBot add works page