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Previews available in: English
Subjects
Marketing, Advertising, Créativité, Cas, Études de, Campagnes publicitaires, Entreprises, Marques commerciales, Agences de publicité, Produits nouveaux, Gestion, Aspects psychologiques, Réorganisation, Changement organisationnel, Guides, manuels, Merken, Commercialisation, Etudes de marché, Publicité, Communication en marketingShowing 2 featured editions. View all 2 editions?
Edition | Availability |
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1
Beyond Disruption: Changing the Rules in the Marketplace
2007, Wiley & Sons, Incorporated, John
in English
0470301864 9780470301869
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WorldCat
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2
Beyond disruption: changing the rules in the marketplace
2002, Wiley
in English
0471218995 9780471218999
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aaaa
Libraries near you:
WorldCat
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Book Details
Table of Contents
Machine generated contents note: 19 Introduction Jean-Marie Dru
29 Seven Disruption Stories
DISRUPTION CONTEXT
45 1. America, the Disruptive Brand Cindy Scott/Tom Carroll
53 2. Disruptive Organizations Anne Charbonneau
61 3. Disrupting Marketing Conventions David Hackworthy / Ian Leslie
DISRUPTION AT WORK
79 4. First Impressions Neil Dawson
87 5. State of the Art John Hunt/ Marie Jamieson
107 6. Workshops John Hunt / Marie Jamieson
129 7. Tools Fiona Clancy
DISRUPTION SCOPE
147 8. Disruption across Disciplines Gavin Hilton / Alastair Maclean
161 9. Street-Level Disruptions Anna, Johan, Claes, Albin and friends
171 10. Tactile Disruptions Louis Gavin
179 11. Disruption On-line Heather Albrecht / Neil Lawrence / Paul Worboys
189 12. Disruption, Interruption, Permission Laurie Coots
199 13. Disruptive Media Planning Monica Karo
205 14. Disruption in Political Advertising Trevor Beattie / Rob Alexander
213 15. Disruption in Emerging Markets Gavin Heron / Sandip Mahapatra
225 16. The Luxury of Disruption Adam Stagliano
DISRUPTION TOMORROW
245 17. Insights Richard Monturo
259 18. Connections Nick McLean
273 19. A New Business Model Robert Birge / Damian O'Malley
287 Conclusion Jean-Marie Dru.
Edition Notes
Includes index.
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Feedback?December 13, 2019 | Edited by MARC Bot | import existing book |
April 28, 2010 | Edited by Open Library Bot | Linked existing covers to the work. |
February 13, 2010 | Edited by WorkBot | add more information to works |
December 10, 2009 | Created by WorkBot | add works page |