An edition of Beyond disruption (2002)

Beyond disruption

changing the rules in the marketplace

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Cover of: Beyond disruption by Jean-Marie Dru, Jean-Marie Dru
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Last edited by MARC Bot
September 9, 2024 | History
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An edition of Beyond disruption (2002)

Beyond disruption

changing the rules in the marketplace

by

  • 1 Want to read

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Publish Date
Publisher
Wiley
Language
English
Pages
304

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Previews available in: English

Subjects

Marketing, Advertising, Créativité, Cas, Études de, Campagnes publicitaires, Entreprises, Marques commerciales, Agences de publicité, Produits nouveaux, Gestion, Aspects psychologiques, Réorganisation, Changement organisationnel, Guides, manuels, Merken, Commercialisation, Etudes de marché, Publicité, Communication en marketing
Edition Availability
Cover of: Beyond Disruption
Beyond Disruption: Changing the Rules in the Marketplace
2007, Wiley & Sons, Incorporated, John
in English
Cover of: Beyond disruption
Beyond disruption: changing the rules in the marketplace
2002, Wiley
in English

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Book Details

Table of Contents

Machine generated contents note: 19 Introduction Jean-Marie Dru
29 Seven Disruption Stories
DISRUPTION CONTEXT
45 1. America, the Disruptive Brand Cindy Scott/Tom Carroll
53 2. Disruptive Organizations Anne Charbonneau
61 3. Disrupting Marketing Conventions David Hackworthy / Ian Leslie
DISRUPTION AT WORK
79 4. First Impressions Neil Dawson
87 5. State of the Art John Hunt/ Marie Jamieson
107 6. Workshops John Hunt / Marie Jamieson
129 7. Tools Fiona Clancy
DISRUPTION SCOPE
147 8. Disruption across Disciplines Gavin Hilton / Alastair Maclean
161 9. Street-Level Disruptions Anna, Johan, Claes, Albin and friends
171 10. Tactile Disruptions Louis Gavin
179 11. Disruption On-line Heather Albrecht / Neil Lawrence / Paul Worboys
189 12. Disruption, Interruption, Permission Laurie Coots
199 13. Disruptive Media Planning Monica Karo
205 14. Disruption in Political Advertising Trevor Beattie / Rob Alexander
213 15. Disruption in Emerging Markets Gavin Heron / Sandip Mahapatra
225 16. The Luxury of Disruption Adam Stagliano
DISRUPTION TOMORROW
245 17. Insights Richard Monturo
259 18. Connections Nick McLean
273 19. A New Business Model Robert Birge / Damian O'Malley
287 Conclusion Jean-Marie Dru.

Edition Notes

Includes index.

Published in
New York

Classifications

Library of Congress
HF5823 .D72 2002, HF5823.D72 2002

The Physical Object

Pagination
304 p. :
Number of pages
304

Edition Identifiers

Open Library
OL3583414M
ISBN 10
0471218995
LCCN
2002280694
OCLC/WorldCat
49395309
Library Thing
1174319
Goodreads
954008

Work Identifiers

Work ID
OL3273194W

Source records

marc_openlibraries_sanfranciscopubliclibrary MARC record
Marygrove College MARC record
Internet Archive item record
amazon.com record
Library of Congress MARC record
Better World Books record
Promise Item
marc_nuls MARC record
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Download catalog record: RDF / JSON / OPDS | Wikipedia citation
September 9, 2024 Edited by MARC Bot import existing book
November 15, 2023 Edited by MARC Bot import existing book
March 7, 2023 Edited by MARC Bot import existing book
January 15, 2023 Edited by ImportBot import existing book
April 1, 2008 Created by an anonymous user Imported from Scriblio MARC record