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This newly revised and expanded edition of direct marketing's classic work takes the reader step-by-step through the entire direct marketing process - from the why's and how's of successful creative to the business side of profitable direct marketing to the new world of interactive media and relational databases. All media are covered, including the traditional areas of print, broadcast, co-op, and telemarketing, as well as the new electronic and interactive media.
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Previews available in: English
Showing 9 featured editions. View all 9 editions?
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1
Successful direct marketing methods: interactive, database, and customer-based marketing for digital age
2008, McGraw-Hill
in English
- 8th ed
0071458298 9780071458290
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2
Successful Direct Marketing Methods
November 25, 2007, McGraw-Hill
Hardcover
in English
- 8 edition
0071458298 9780071458290
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3 |
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4
Successful direct marketing methods
1997, NTC Business Books
in English
- 6th ed.
0844230030 9780844230030
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5
Successful direct marketing methods
1994, NTC Business Books
in English
- 5th ed.
0844235105 9780844235103
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6
Successful direct marketing methods
1988, NTC Business Books
in English
- 4th ed.
0844231800 9780844231808
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7
Successful direct marketing methods: the Bob Stone direct marketing book
1984, Crain Books
in English
- 3rd ed.
0872510867 9780872510869
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8 |
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Book Details
Edition Notes
Includes index.
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