"Regardless of the nature of your event, its success will largely depend on promotion."
An edition of Event Marketing
(2002)
Event Marketing
by Leonard H. Hoyle
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Authored by a well-known figure in the field. Overview chapters explore topics such as electronic marketing strategies, funding, budgeting, promotion, and advertising. Individual chapters address the differences involved in marketing different types of events. Examines future trends and key issues such as how to reach new event attendees. Includes appendices with sample forms, contracts, and more.
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Previews available in: English
Showing 5 featured editions. View all 5 editions?
| Edition | Availability |
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1
Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions
2012, Wiley & Sons, Incorporated, John
in English
1118110714 9781118110713
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2
Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions
2012, Wiley & Sons, Incorporated, John
in English
1118110730 9781118110737
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WorldCat
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3
Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions
2011, Wiley & Sons, Incorporated, John
in English
1118203402 9781118203408
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WorldCat
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4
Event Marketing
2002, John Wiley & Sons, Ltd.
Electronic resource
in English
0471226580 9780471226581
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5
Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions (The Wiley Event Management Series)
May 23, 2002, Wiley
in English
047140179X 9780471401797
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| December 19, 2023 | Edited by ImportBot | import existing book |
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