"Regardless of the nature of your event, its success will largely depend on promotion."
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Authored by a well-known figure in the field. Overview chapters explore topics such as electronic marketing strategies, funding, budgeting, promotion, and advertising. Individual chapters address the differences involved in marketing different types of events. Examines future trends and key issues such as how to reach new event attendees. Includes appendices with sample forms, contracts, and more.
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Previews available in: English
Edition | Availability |
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1
Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions
2012, Wiley & Sons, Incorporated, John
in English
1118110730 9781118110737
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Libraries near you:
WorldCat
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2
Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions
2012, Wiley & Sons, Incorporated, John
in English
1118110714 9781118110713
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zzzz
Libraries near you:
WorldCat
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3
Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions
2011, Wiley & Sons, Incorporated, John
in English
1118203402 9781118203408
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zzzz
Libraries near you:
WorldCat
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4
Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions (The Wiley Event Management Series)
May 23, 2002, Wiley
in English
047140179X 9780471401797
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Libraries near you:
WorldCat
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5
Event Marketing
2002, John Wiley & Sons, Ltd.
Electronic resource
in English
0471226580 9780471226581
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Book Details
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""Regardless of the nature of your event, its success will largely depend on promotion.""
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