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The new business of India: the 21st century opportunity
2008, World Scientific
in English
981279042X 9789812790422
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Book Details
Table of Contents
India now
Why India?
Understanding Indians and Indian business
The domestic market
Which products, services and sectors
and why
Barriers to entry and how to overcome them
Creating the business case and the business plan
How to enter the market : partnership, distributorship, joint venture, DBOT, or do it yourself
Sales and marketing in India
Staffing in India and global talent management
Turning these insights into real business advantage
India tomorrow.
Edition Notes
Includes bibliographical references and index.
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