An edition of Communicating with the ethnic consumer (2007)

Communicating with the ethnic consumer

theoretical and practical perspectives

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Communicating with the ethnic consumer
Barbara Mueller
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Last edited by WorkBot
February 7, 2010 | History
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An edition of Communicating with the ethnic consumer (2007)

Communicating with the ethnic consumer

theoretical and practical perspectives

by

  • 0 Ratings
  • 0 Want to read
  • 0 Currently reading
  • 0 Have read

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Publish Date
Publisher
Peter Lang
Language
English

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Subjects
Minority consumers, Business ethics, Multiculturalism, Market segmentation, Advertising
Places
United States

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Edition Availability
Cover of: Communicating with the ethnic consumer
Communicating with the ethnic consumer: theoretical and practical perspectives
2007, Peter Lang
in English
  • Not in Library
Libraries near you: WorldCat

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Book Details

Table of Contents

The growth of multicultural markets
The multicultural consumer and the marketing mix
The influence of culture on marketing and advertising to multicultural consumers
Reaching Hispanic consumers
Reaching African American consumers
Reaching Asian American consumers
Advertising agencies and multicultural consumers
Ethics and social responsibility : selling to the multicultural consumer
Epilogue.

Edition Notes

Includes bibliographical references and index.

Published in
New York

Classifications

Dewey Decimal Class
658.8/02
Library of Congress
HF5415.127 .M84 2007

The Physical Object

Pagination
p. cm.

ID Numbers

Open Library
OL17884350M
ISBN 13
9780820481197
LCCN
2007013527
Library Thing
9123277
Goodreads
4157889

Source records

Library of Congress MARC record
Library of Congress MARC record
Library of Congress MARC record

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History

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February 7, 2010 Edited by WorkBot add more information to works
December 10, 2009 Created by WorkBot add works page