An edition of Managing global accounts
(2008)
Managing global accounts
nine critical factors for a world-class program
2nd ed.
by Noel Capon
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| Edition | Availability |
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1
Managing global accounts: nine critical factors for a world-class program
2008, Wessex
in English
- 2nd ed.
0979734436 9780979734434
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Book Details
Table of Contents
Globalization and global customers --
Critical success factors for managing global accounts --
Establishing the scope of global account program --
Securing senior management commitment --
Nominating and selecting the "right" global accounts --
Designing the line organization for managing global accounts --
Securing effective global account managers --
Developing effective global account plans --
Establishing the supporting organizational infrastructure --
Demonstrating the global account program's incremental value to the firm and to the global account --
Aligning critical success factors in managing global accounts.
Edition Notes
Includes bibliographical references and index.
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| October 13, 2022 | Created by ImportBot | import new book |