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"Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. After breaking email marketing down into 120 easy-to-understand rules, Chad White then reassembles them around key concept and principles." -- Back Cover
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Previews available in: English
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Edition | Availability |
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1
Email marketing rules: a step-by-step guide to the best practices that power email marketing success
2014, [publisher not identified]
in English
- Second edition.
1500981974 9781500981976
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2
Email Marketing Rules: How to Wear a White Hat, Shoot Straight, and Win Hearts
2013-03-04, CreateSpace Independent Publishing Platform
1484183304 9781484183304
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WorldCat
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Book Details
Table of Contents
Part I : the rules
Fundamental imperatives
Practice guidelines
Part II : the interconnections
Subscriber lifestyle
Permission
List growth
Inbox placement
Relevance
Email interaction
Rendering
Email frequency
Part III : the future
The only constant.
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