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"Juliet Schor examines how a marketing effort of vast size, scope, and effectiveness has created "commercialized children."" "Schor, author of The Overworked American and The Overspent American, looks at the broad implications of this strategy. Sophisticated advertising strategies convince kids that products are necessary to their social survival. Ads affect not just what they want to buy, but who they think they are and how they feel about themselves. Based on long-term analysis, Schor reverses the conventional notion of causality: it's not just that problem kids become overly involved in the values of consumerism; it's that kids who are overly involved in the values of consumerism become problem kids. In this revelatory and crucial book, Schor also provides guidelines for parents and teachers. What is at stake is the emotional and social well-being of our children."--BOOK JACKET.
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Showing 3 featured editions. View all 3 editions?
Edition | Availability |
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1
Born to Buy: The Commercialized Child and the New Consumer Cult
2014, Simon & Schuster, Limited
in English
1439130906 9781439130902
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2
Born to Buy: The Commercialized Child and the New Consumer Culture
October 4, 2005, Scribner
Paperback
in English
0684870568 9780684870564
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3
Born to Buy: The Commercialized Child and the New Consumer Culture
August 24, 2004, Scribner
Hardcover
in English
068487055X 9780684870557
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Book Details
First Sentence
"The United States is the most consumer-oriented society in the world."
Table of Contents
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Feedback?August 11, 2024 | Edited by MARC Bot | import existing book |
May 15, 2019 | Edited by MARC Bot | import existing book |
April 16, 2018 | Edited by Bryan Tyson | Edited without comment. |
March 2, 2013 | Edited by Robin Lionheart | |
April 28, 2010 | Edited by Open Library Bot | Linked existing covers to the work. |