The origin of branding goes back a long way.
An edition of Branding in Asia
(2000)
Branding in Asia
The Creation, Development, and Management of Asian Brands for the Global Market
by Paul Temporal
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"In this book, Asia's leading brand architect explains the fundamentals of branding and shows how companies can use them to achieve outstanding performance." "Packed with illustrative examples, techniques, advice and exercises, this book will help any company, regardless of size, to: build a strong brand image; create a unique and sustainable competitive advantage; develop solid plans for international expansion; access and penetrate new markets; attract and retain customers; motivate employees; gain global recognition; and establish permanent growth in profitability and asset value."--Jacket.
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Previews available in: English
| Edition | Availability |
|---|---|
1
Branding in Asia: The Creation, Development, and Management of Asian Brands for the Global Market
August 10, 2001, Wiley
in English
0471479101 9780471479109
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2
Branding in Asia: The Creation, Development, and Management of Asian Brands for the Global Market
January 2000, John Wiley & Sons
in English
0471835765 9780471835769
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"The origin of branding goes back a long way."
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