The food industry wars
marketing triumphs and blunders
by Ronald D. Michman
How food marketers make use of key variables - such as innovation; target market; market segmentation; image; and physical, environmental, and human resources - determines how successfully they sell their products. Michman and Mazze concentrate on the food industry as they examine what contributes to a successful marketing campaign.
By focusing on the key variables to use in a volatile economic environment, by emphasizing lessons learned from both marketing successes and failures, and by demonstrating how to adapt key variables to changing conditions, Michman and Mazze help executives ensure the success of their marketing efforts.
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| Edition | Availability |
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The food industry wars: marketing triumphs and blunders
1998, Quorum
in English
1567201113 9781567201116
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Food Industry Wars: Marketing Triumphs and Blunders
1998, ABC-CLIO, LLC
in English
1429473061 9781429473064
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Includes bibliographical references (p. [243]-246)and index.
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