MARC Record from marc_columbia

LEADER: 02178mam a2200337 a 4500
001 2151014
005 20220615215044.0
008 971021s1998 ctu b 001 0 eng
010 $a 97032992
020 $a1567201113 (alk. paper)
035 $a(OCoLC)ocm37864721
035 $9ANL3870CU
035 $a2151014
040 $aDLC$cDLC$dC#P$dOrLoB-B
043 $an-us---
050 00 $aHD9005$b.M44 1998
082 00 $a664/.0068/8$221
100 1 $aMichman, Ronald D.$0http://id.loc.gov/authorities/names/n50031362
245 14 $aThe food industry wars :$bmarketing triumphs and blunders /$cRonald D. Michman, Edward M. Mazze.
260 $aWestport, Conn. :$bQuorum,$c1998.
300 $axiii, 263 pages ;$c25 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
504 $aIncludes bibliographical references (p. [243]-246) and index.
505 00 $g1.$tFood Marketing and Distribution --$g2.$tThe Fast-Food Industry --$g3.$tThe Ice Cream Industry --$g4.$tThe Soup Industry --$g5.$tThe Breakfast Cereal Industry --$g6.$tThe Baby Food Industry --$g7.$tThe Ethnic Food Industry --$g8.$tThe Snack Food Industry --$g9.$tThe Candy Industry --$g10.$tThe Soft-Drink Industry.
520 $aHow food marketers make use of key variables - such as innovation; target market; market segmentation; image; and physical, environmental, and human resources - determines how successfully they sell their products. Michman and Mazze concentrate on the food industry as they examine what contributes to a successful marketing campaign.
520 8 $aBy focusing on the key variables to use in a volatile economic environment, by emphasizing lessons learned from both marketing successes and failures, and by demonstrating how to adapt key variables to changing conditions, Michman and Mazze help executives ensure the success of their marketing efforts.
650 0 $aFood industry and trade$zUnited States.$0http://id.loc.gov/authorities/subjects/sh2008103578
650 0 $aFood$xMarketing.$0http://id.loc.gov/authorities/subjects/sh2009125341
700 1 $aMazze, Edward M.$0http://id.loc.gov/authorities/names/nb98088330
852 00 $boff,bus$hHD9005$i.M44 1998