"In clear and accessible language, business technology expert Peter S. Cohan gives you specific examples of e-commerce applications that have generated high payoffs and created a real competitive advantage for companies. He also dissects less effective ventures, and analyzes why they fell short.
Exploring organizations as diverse as Amazon.com, Children's Hospital of Los Angeles, Cisco, Eastman Chemical, Merrill Lynch, Provident American, and Weyerhaeuser, he extrapolates 10 principles that characterize the best e-commerce strategies, and shows you how to adapt them to your own business. CEOs as well as CFOs will value Cohan's proven formulas for financially evaluating e-commerce project."--BOOK JACKET.
Previews available in: English
Subjects
| Edition | Availability |
|---|---|
1
E-Profit: High-Payoff Strategies for Capturing the E-Commerce Edge
May 2000, Amer Management Assn, AMACOM
Hardcover
in English
0814405444 9780814405444
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2
E-Profit : High Payoff Strategies for Capturing the e-Commerce Edge
2000, Amacom American Management Association
Hardcover
0814424945 9780814424940
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