| Record ID | marc_columbia/Columbia-extract-20221130-006.mrc:55971212:2520 |
| Source | marc_columbia |
| Download Link | /show-records/marc_columbia/Columbia-extract-20221130-006.mrc:55971212:2520?format=raw |
LEADER: 02520mam a22003614a 4500
001 2547783
005 20221012192212.0
008 991126t20002000nyua b 001 0 eng
010 $a 99059361
020 $a0814405444
035 $a(OCoLC)ocm42935732
035 $9AQN0522CU
035 $a2547783
040 $aDLC$cDLC$dC#P$dOrLoB-B
042 $apcc
050 00 $aHD30.37$b.C65 2000
082 00 $a658.8/00285$221
100 1 $aCohan, Peter S.,$d1957-$0http://id.loc.gov/authorities/names/n97032558
245 10 $aE-profit :$bhigh payoff strategies for capturing the e-commerce edge /$cPeter S. Cohan.
260 $aNew York :$bAMACOM,$c[2000], ©2000.
300 $axvii, 285 pages :$billustrations ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
504 $aIncludes bibliographical references and index.
505 00 $g1.$tIntroduction: e-Profit --$gPt. I.$tWinning the Economic Case for E-Commerce.$g2.$tThe Evidence on High-Payoff E-Commerce Applications.$g3.$tFinancial Evaluation of E-Commerce.$g4.$tHow E-Commerce Creates Competitive Advantage --$gPt. II.$tManaging the Transition to E-Commerce.$g5.$tGetting Senior Management Online.$g6.$tEvaluating Potential Applications.$g7.$tLeading Change.$g8.$tSustaining Change.
520 1 $a"In clear and accessible language, business technology expert Peter S. Cohan gives you specific examples of e-commerce applications that have generated high payoffs and created a real competitive advantage for companies. He also dissects less effective ventures, and analyzes why they fell short.
520 8 $aExploring organizations as diverse as Amazon.com, Children's Hospital of Los Angeles, Cisco, Eastman Chemical, Merrill Lynch, Provident American, and Weyerhaeuser, he extrapolates 10 principles that characterize the best e-commerce strategies, and shows you how to adapt them to your own business. CEOs as well as CFOs will value Cohan's proven formulas for financially evaluating e-commerce project."--BOOK JACKET.
650 0 $aBusiness enterprises$xComputer networks.$0http://id.loc.gov/authorities/subjects/sh95010396
650 0 $aElectronic commerce.$0http://id.loc.gov/authorities/subjects/sh96008434
650 0 $aInformation technology$xEconomic aspects.$0http://id.loc.gov/authorities/subjects/sh2008123436
650 0 $aInternet.$0http://id.loc.gov/authorities/subjects/sh92002816
650 0 $aInternet marketing.$0http://id.loc.gov/authorities/subjects/sh95005028
852 00 $boff,bus$hHD30.37$i.C65 2000