An edition of Experiential marketing
(1999)
Experiential marketing
how to get customers to sense, feel, think, act, and relate to your company and brands
by Bernd Schmitt
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"Moving beyond traditional "features-and-benefits" marketing, Schmitt presents a revolutionary approach to marketing for the branding and information age. Schmitt shows how managers can create holistic experiences for their customers through brands that provide sensory, affective, and creative associations as well as lifestyle marketing and social identity campaigns."--BOOK JACKET.
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Experiential marketing: how to get customers to sense, feel, think, act, and relate to your company and brands
1999, Free Press
in English
0684854236 9780684854236
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Includes bibliographical references (p. 255-265) and index.
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