An edition of Handbook on E-marketing for tourism destinations (2008)

Handbook on E-marketing for tourism destinations

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Cover of: Handbook on E-marketing for tourism destinations by World Tourism Organization
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December 23, 2021 | History
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An edition of Handbook on E-marketing for tourism destinations (2008)

Handbook on E-marketing for tourism destinations

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The internet and other new technologies hae changed the tourism industry in an unprecedented way, and to a degree that has not been seen in any other sector. The speed of change and development is fast, and keeping pace is becoming more and more of a challenge. Online information is now one of the primary influences on consumer decisions in nearly all major markets. And when figures show that 41% of all tourists arriving in Spain last year booked their trip through the internet- or that in the United States of America, in 2007 for the first tme ever, the number of trips bought online exceeded those purchased offline, it is clear that the internet and new technologies have become a key competitive factoe for both destinations and enterprises alike.

Publish Date
Publisher
World Tourism Organization, European Travel Commission
Language
English
Pages
278

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Previews available in: English

Subjects
Tourism, Marketing, Telemarketing, Reiseziel, Online-Werbung, Electronic Commerce, Fremdenverkehrsgebiet

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Edition Availability
Cover of: Handbook on E-marketing for tourism destinations
Handbook on E-marketing for tourism destinations
2008, World Tourism Organization, European Travel Commission
in English
Libraries near you: WorldCat

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Book Details

Table of Contents

1 E-marketing for tourism destinations- the big picture
2 Content is king- how to build and manage content that convinces the customer
3 Social networking and user-generated content (UGC)
4 Make a winning website- the keys to success
5 Search engine optimisation (SEC)- getting better search results the 'natural' way
6 How to acquire and develop customers- marketing channels and the use of customer relationship management
7 Branding- project the essence of the destination
8 E-commerce for destinations- turning enquiries into sales
9 Mobile marketing- exploiting the essential companion to everyday life
10 The new television- convergence of media: interactive TV, video, internet and gaming
11 Online destination media relations- how to gain online coverage and be ready for a crisis
12 Supporting the travel trade in source markets
13 E-marketing with the destination's tourism suppliers
14 Income sources for DMOs- raising income from your e-marketing services
15 Measuring success- methods for reporting of e-marketing activity, and continuous measurement of performance quality and outcomes
16 Web analytics- boost your online impact with data-driven optimisation
17 How to manage your domain names- choosing and maintaining domains that support a wide range of e-marketing activities
18 Market trends.

Edition Notes

Includes bibliographical references (pages 267-278).

Published in
Madrid, Brussels

Classifications

Dewey Decimal Class
658.872
Library of Congress
G155.A1 H36 2008

The Physical Object

Pagination
xxiv, 278 pages
Number of pages
278

ID Numbers

Open Library
OL35728138M
Internet Archive
handbookonemarke0000unse
ISBN 10
9284412765, 929900501X
ISBN 13
9789284412761, 9789299005019
OCLC/WorldCat
268792856

Source records

Internet Archive item record
Promise Item

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